Six Apart has at least a partial solution. The maker of the popular blogging software MovableType and TypePad has partnered with Facebook to create BlogIt, a write-once, publish-many solution.
“BlogIt brings some of the best social aspects of Facebook to blogging, making it easy to blog from within Facebook and tell people you know all around the Web that you're doing so,” said David Recordon, the open-platforms tech lead at Six Apart.
Twitter, Too
The program, which is used within Facebook, supports not only Six Apart's platforms, but also many others, including Blogger, LiveJournal, Pownce, Tumblr, Twitter, Vox, WordPress.com and WordPress.org.
“By bridging the gap between blogging and social networking, Six Apart brings social tools to bloggers all over the Web no matter the publishing platform they use,” Recordon said. “BlogIt is a power tool for bloggers who want to spread the word to their friends and colleagues about the content they're creating.”
In addition, BlogIt can send a message to the Twitter and Pownce alert systems, making it easy for bloggers' subscribers to find out when they make a new post.
“Twitter makes it easy for anybody to tell their friends or the world what they're up to,” said Evan Williams, Twitter's founder. “BlogIt works perfectly with that goal.”
News From Cambodia
“After using Facebook for four years, it's the first place I go to stay in touch with my largest social network,” said Jessica Young, a Kiva Fellow in Cambodia. “I'm based in Cambodia now, and I was keeping in touch with my friends and family through my personal blog on Vox, with my colleagues through the Kiva Fellow blog on WordPress, and with everyone through my statuses on Twitter. Now, using BlogIt to update them all from within Facebook has made it easier and quicker to share my activities in Cambodia with users on just about any service.”
BlogIt is not a feature-rich option, however. It lacks a rich text editor or the ability to upload pictures, for instance. And users have to provide the application with all of the login information and passwords for all of their blogging accounts.
“BlogIt is a pretty slick Facebook app, perhaps the best I've used, and while it still lacks a few features … it definitely makes it easier to broadcast your life to multiple locations,” one reviewer wrote.
While the application is limited to Facebook right now, Six Apart is a member of Google's OpenSocial initiative, and Recordon indicated that the company may expand the service to other networks. “We could probably see this running inside Plaxo,” he said.
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