On Thursday, Facebook fired a shot across the bow when it blocked Google's new Friend Connect service, which allows Web sites to deploy content from social networks like Facebook and MySpace.
Friend Connect “redistributes user information from Facebook to other developers without users' knowledge, which doesn't respect the privacy standards our users have come to expect and is a violation of our terms of service,” Facebook developer Charlie Cheever wrote on a corporate blog.
Zuckerberg Wants To Talk
“Just as we've been forced to do for other applications that redistribute data in a way users might not expect or understand, we've had to suspend Friend Connect's access to Facebook user information until it comes into compliance. We've reached out to Google several times about this issue, and hope to work with them to enable users to share their data exactly when and where they choose,” Cheever wrote.
Facebook CEO Mark Zuckerberg took a more conciliatory tone at a news conference in Tokyo during the weekend. “We want to talk to Google about this and see if there's a way we can make it work,” he said. He reiterated concerns that Google can't be trusted with the data.
“Part of the issue with Google's Friend Connect is that when users grant access to Google's product, Google might share their information with another application, or some part of it, maybe not all of it, without that user knowing,” Zuckerberg said. “And part of what makes our system work is that people know exactly who they are sharing all their information with.”
A New Pirate in the Valley
So this is all about privacy? Joe Kraus, director of product management at Google, doesn't think so. “We really think that the broad issue here is 'Do users have control of their data?'” he told Information Week. “And we think that Friend Connect gives users control of their data.”
Facebook's action doesn't protect users; it just stops them from “access(ing) their friends on Friend Connect. We really think this is an issue of user control,” Kraus said.
Friend Connect isn't grabbing user data or violating any trust between Facebook and its users, Kraus said. “Google stores no social graph data from any of the social networks — none,” he said. “What Google stores is just a Friend Connect ID, which is just a number, and whatever security token that the social network gives us back. That's all. We don't store credentials, we don't store profile data.”
“Google lives and dies on protecting users' privacy,” Kraus added. “We believe [Friend Connect] is good for users in terms of control and extremely protective of users' privacy.”
Rob Enderle, principal analyst with the Enderle Group, agrees that it is an issue of control, but believes Facebook is justified in maintaining control. “Given it is the eyeballs that actually drive revenue, Facebook doesn't want Google stealing their revenue,” Enderle said. “While Google's attempt was ingenious, particularly given Facebook's own advancements in the area, I think you could argue that it doesn't actually fit under the 'do no evil' tagline they are supposed to be living under. I think we have a new pirate in Silicon Valley.”