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AMHERST, Mass. - One gray squirrel, its bushy tail twitching, barked a warning as another scrounged for food nearby.

It was an ordinary spring day at Hampshire College, except that the rodent issuing the warning was powered by amps, not acorns.

Dubbed “Rocky” after the cartoon character, the robo-squirrel is working its way into Hampshire’s live-squirrel clique, controlled by researchers several yards away with a laptop computer and binoculars.

Sarah Partan, an assistant professor in animal behavior at Hampshire, hopes that by capturing a close-up view of squirrels in nature, Rocky will help her team decode squirrels’ communication techniques, social cues and survival instincts.

Rocky is among many robotic critters worldwide helping researchers observe animals in their natural environments rather than in labs. The research could let scientists better understand how animals work in groups, court, intimidate rivals and warn allies of danger.

In Indiana, for instance, a fake lizard shows off its machismo as researchers assess which actions intimidate and which attract real lizards. Pheromone-soaked cockroach counterfeits in Brussels, meanwhile, exert peer pressure on real roaches to move out of protective darkness. In California, a tiny video camera inside a fake female sage grouse records close-up details as it’s wooed — and more — by the breed’s unusually promiscuous males.

The research may even help explain similar instinctive behaviors in humans, researchers say.

“Animals and humans are all affected by behaviors, body postures and signals from each other that we may not be aware of,” Partan said.

The use of fake critters to infiltrate real groups of animals is so new that few companies build or sell such tools to researchers.

Many of the scientists using animal doppelgangers have modified toy animals or, like Partan and her students, cobbled together their own with fake fur, small motors, circuits and other material. Partan, who created Rocky a few years ago with students when she taught at the University of South Florida, is constantly refining its actions and updating its technology.

Rocky’s movement is controlled by basic computer programs, and it has tiny speakers inside that play recordings Partan purchased from an animal-sounds library at Cornell University.

One recent afternoon, she and students Maya Gounard, 20, and Andrew Fulmer, 19, brought Rocky out for field testing and placed him near real squirrels. Mounted on a board, he was shielded by a camouflage hood and a long cord connected him to the researchers’ laptop.

After the computer’s program flipped the hood open, Rocky went into a sequence of tail-flagging, barking and other motions squirrels recognize as warnings of danger.

The most successful experiments are when the real squirrels respond by “flagging” their own tail, halting their foraging to check for danger, scamper up a tree or take other actions that show they picked up on the signals, Partan said.

“We watch for a trade-off in their behavior,” she said, pointing out a squirrel that jerked to its hind legs and froze, its eyes scanning the area as it heard Rocky’s barks. “He gave up foraging to focus on being vigilant, so that’s something we’d note as a discernible response.”

They focus on whether squirrels react more strongly to Rocky’s noises or movements or a combination that researchers call multi-modal signals.

Although animal behavior has been studied for years, much remains unknown about instinctive responses.

A particular sound may be the courting equivalent of, “Come over here, you sexy beast.” But a tiny change can alter the message entirely, making it something akin to, “You’re about to be torn to shreds if you don’t get out of my territory.”

“Whether it’s a bunch of squirrels in a field or humans in a mall, there are general principles of behavior that seem to hold up across species lines,” said Greg Demas, director of Indiana University’s Center for the Integrative Study of Animal Behavior and an associate professor of biology.

Robot critters also can help researchers discover how far a species can be pushed beyond its survival instincts.

Researchers at the Free University of Brussels, for instance, found that fake roaches doused in familiar pheromones became so accepted among their cockroach compatriots that the real bugs succumbed to the interlopers’ peer pressure to move out of dark areas into the light.

In other experiments, a robotic lizard developed by Indiana University researcher Emilia Martins uses energetic push-ups to trigger similar displays of courtship, power and machismo among real lizards.

Depending on the fake lizard’s prompting, the real critters react as if they’re being taunted, threatened or titillated — all of which gives researchers a chance to study the tiniest movements of their legs, eye flaps and other quirks.

“There’s been the old, classic trade-off for years between the ecological relevance you get (researching) in the field, versus those studies in the lab where you can control the environment while knowing they’re not going to react as much,” Demas said. “Having these models out in the field is taking us to the next steps of the research.”

Researchers say the applicability of fake animals in research can depend on the intelligence, size, eyesight and sense of smell in the real species.

“The bigger the animal is and the more complicated it is, the harder it is to have a proper robot that mimics the signals and has the right visual cues,” said Cornell ornithology professor Jack Bradbury.

Bradbury’s research has ranged from vocal mimicry in wild parrots to the sexual choices of hermaphroditic sea slugs. He hasn’t used robots but does use sound cues — emanating from speakers hidden in bushes — to manipulate animals in the wild by “talking” with them or playing noises they recognize.

“Wild parrots are pretty smart, but I’ve gone on for hours interacting with them that way,” he said. “They come up to the bush and look at it and don’t see the birds, but they keep communicating with the belief there’s another parrot in there somewhere.”

He said mechanical animals aren’t used “just to be clever.”

“The real issue from a scientist’s point of view is, ‘Can I come up with a robot that will help me answer a question that I couldn’t answer otherwise?’”

As most people are probably aware, 2008 is a presidential election year. One of the things political analysts will be looking at closely is whether the winning candidate has “coattails,” or the ability to boost the vote totals of fellow party members running for the House and Senate.

One of the reasons Republicans are fond of Ronald Reagan, for instance, is that his coattails in 1980 were long enough to substantially reshape the Senate. By contrast, some Democrats are still grumpy because in 1996, Bill Clinton overwhelmed Bob Dole in the electoral college, but the party still lost two Senate seats.

The video-game industry has a similar view of new game releases. It's great for a title to sell a gazillion copies, but the real question is whether that game will boost the sales of related products — in particular, the relatively expensive hardware needed to play it. On all fronts, the early returns for Grand Theft Auto IV look good.

Console Manufacturers Happy

GTA IV was released on two different platforms — the Sony PlayStation 3 and Microsoft's Xbox 360 — and both manufacturers are reporting higher console sales as a result. The only disagreement is about which company is getting the biggest boost.

Aaron Greenberg, director of product management for Xbox 360 and Xbox Live, told NextGen.biz that “we expect that GTA IV is definitely driving a lot of people to Xbox 360. … The fact that we know that we're outselling [the PS3] two-to-one on the game is a pretty good sign that a lot of those games are going with a new console out the door.”

That version of events was disputed by Sony Consumer Electronics, which said in a statement that “as expected, the demand for Grand Theft Auto IV drove sales of the PlayStation 3 entertainment system within the first 24 hours, continuing the strong legacy of the franchise on PlayStation platforms.”

Neither of the console manufacturers provided documentation of GTA IV's effect on their console sales, in part because sales information for the game is still being compiled. The only figures so far are from England, where Elspa's Chart-Track put GTA IV's first-day sales in the United Kingdom at more than 600,000, setting a new one-day sales record.

GTA IV Ripple Effect

Console sales are not the only sector that could gain from the game's release. Microsoft hopes to see a surge in Xbox Live subscriptions, which allow GTA IV players to engage in multiplayer contests online. Greenberg reported that as many as one in 10 Xbox Live subscribers played the game online during the first day, replacing Halo 3 and Call of Duty 4 as the service's most popular titles.

And even Google has gotten into the act, collaborating with IGN to produce a detailed Google Map of Liberty Set, the setting of GTA IV's detailed mayhem. Players can not only see where they're going, but use the interactive features of Google Maps to post the location of unmarked buildings, activities and even characters.

But at least one of this year's presidential candidates is not a fan.

“I was just catching the news this morning about Grand Theft Auto, this video game, which is gonna break all records and make goo-gobs of money for whoever designed it,” Democrat hopeful Barack Obama said in a speech in Indiana. “Now, this isn't intended for kids, although I promise you there are kids who are playing it, but these video games are raising our kids.”

He urged parents to get their children to stop playing video games and concentrate on their studies.

Mac users looking for off-site backup can get it from EMC, which announced Thursday that its MozyHome for Mac is now available. EMC described it as “the industry's first unlimited online backup service” for Macs.

EMC said other versions of Mozy, including enterprise PCs, have about 700,000 users worldwide and about 6.2 billion files backed up.

Two Gigs Free

Mac users can get two gigabytes of online backups free, or they can pay $4.95 per month for unlimited backups. The service automatically backs up data, and thus provides protection against hard-drive crashes, accidental deletion, natural disasters, or theft.

Mozy's security protection includes a 448-bit Blowfish encryption for files, and file transfers are protected by a 128-bit SSL connection. EMC said the transfer encryption is the same as that used for online banking.

Following a first backup, only incremental changes are backed up, making them faster. Mozy stores 30 days of older file versions as well as the most recent backup. For recovery, files can be downloaded from Mozy's Web site or ordered on a set of DVDs.

Brad Shimmin, an analyst with industry research firm Current Analysis, noted that off-site automatic backup “caught on with enterprise a few years ago,” and now it's becoming more popular among consumers.

He added that the MozyHome for Mac service is similar to a .Mac account available through the Mac OS. The difference, he said, is that the user is getting a secure connection and the storage is most likely in the same data center as Mozy's enterprise service.

Other Mac Services Coming

EMC is a major provider of information infrastructure technology known for products such as EMC Retrospect. Mozy was acquired by EMC in 2007, when it bought Berkeley Data Systems, and it is part of the EMC Cloud Infrastructure and Services Division.

MozyHome for PCs is already available, and the Mac version has been in a beta test since April 2007. Its release is part of an effort by EMC to offer more solutions for the consumer. It has also recently purchased Iomega, a well-known maker of drives for the consumer and small to midsize businesses.

But EMC may soon have more company in the Mac auto-backup space. Backup service Carbonite is expected to offer a version for Macs later this year. Itronis Technologies has also said it will offer a similar service, for both Mac and Linux, although no time frame has been announced.

EMC will also offer Mac support to its business services, MozyPro and MozyEnterprise, later this year.

SAP and Research in Motion have teamed up to bring SAP's back-end business applications, beginning with CRM, to BlackBerry devices.

The companies Friday unveiled a co-development partnership that executives called a “game changer” for the mobile business market at a press conference at SAP's office in New York.

They did not disclose the financial terms of the deal, in which SAP enlisted RIM to build a version of its CRM (customer relationship management) applications for the BlackBerry platform.

SAP's CRM is the first application that will run natively on the BlackBerry, but eventually the companies plan to build mobile versions of SAP's applications– including ERP (enterprise resource planning) and supply chain– for BlackBerry devices, said Bill McDermott, president and CEO of SAP Americas, Asia Pacific and Japan.

“This is a major win for RIM and for SAP, but much more importantly for any mobile professional that works anywhere in the world today,” he said.

McDermott said that until now, CRM has failed salespeople because of the inherent mobility of their jobs.

“They don't want to be chained to a desktop or tethered to the wall; they want to be out on the street selling something to somebody who needs a solution,” he said.

McDermott called putting CRM on the BlackBerry platform empowering them “at the tip of the spear where the relationship happens with the customer.”

According to research firm IDC, there will be about 1 billion mobile business users by 2011, which will represent about 30 percent of the workforce. Mobile devices are increasingly becoming essential for business users who need to be connected to the Web and their e-mail and other business applications all of the time.

Through the partnership, SAP's CRM application will be integrated natively on devices with BlackBerry's e-mail, address book and calendar applications so information from the application will be seamlessly integrated with information that comes to users through those applications. Other functionality available through SAP mobile CRM will be the ability to call contacts directly from within the SAP application and receive alerts about changes to information in the CRM application through e-mail.

The deal between RIM and SAP is not an exclusive partnership, though RIM Chairman and CEO Jim Baisillie said there are no similar partnerships with other application providers planned at this time. Still, his comments seemed to suggest RIM will pair with other application providers to bring their software to the Web, and that SAP, too, may bring its applications to other mobile platforms.

McDermott said SAP employees are the first customers of SAP CRM on the BlackBerry platform, and RIM's executives and employees also are using it. The companies plan to preview it at SAP's Sapphire conference next week in Orlando, and should roll it out to customers in the next couple of months, he said.

Consumers anxious to watch American Gangster or The Diving Bell and the Butterfly at home won't have wait in line at Blockbuster or see the dreaded “long wait” message in their Netflix queue. Those films are among the movies available for purchase on Apple's iTunes Store under a deal with movie studios that allows Apple to sell movies the same day they are released on DVD.

“We're thrilled to bring iTunes Store customers new films for purchase day-and-date with the DVD release,” said Eddy Cue, Apple's vice president of iTunes. “We think movie fans will love being able to buy their favorites from major and independent studios.”

The deal covers DVD releases from 20th Century Fox, The Walt Disney Studios, Warner Bros., Paramount Pictures, Universal Studios Home Entertainment, Sony Pictures Entertainment, Lionsgate, Image Entertainment, and First Look Studios. New releases are priced at $14.99.

No Waiting

Consumers can watch iTunes movies on an iPod, iPhone or computer — and via AppleTV on a TV set.

“This is a game changer,” said Craig Kornblau, president of Universal Studios Home Entertainment and Universal Pictures Digital Platforms.

Analysts hailed the deal as another boon for Apple, which is already the largest seller of music. Apple has sold four billion songs, surpassing even Wal-Mart's volume, the company said last month. “People want to watch a movie as soon as it comes out, and they don't want to have to wait,” said Michael Gartenberg, an analyst at JupiterResearch. “What Apple is doing is knocking down one more barrier for why you wouldn't want to buy a movie from them.”

Loss Leader

“The Internet is a growing channel and one that many believe is the ultimate future of entertainment distribution,” said Ross Rubin, an analyst at NPD. “For Apple, it's another step in reaching parity with the retail DVD market.”

It is apparently an expensive step, however. The Wall Street Journal reports that Apple is paying the studios $16 per film and selling them at a $1 loss. Michael Learmonth, writing on Silicon Valley Insider, noted the deal marks a new strategy for Apple, although a time-tested one for traditional retailers: the loss leader. “While big boxes like Wal-Mart and Best Buy have been happy to use media as an outright loss leader, [Apple CEO] Steve Jobs has previously tried to break even or better with iTunes sales,” he wrote.

If Apple is taking a loss on the deal, the studios are not. The news of the deal was first revealed Wednesday by Time Warner CEO Jeff Bewkes, who crowed, “Taking a customer and moving that person over from rental to VOD day-and-date is like a 60 to 70 percent margin instead of a 20 to 30. So it's about a three-to-one trade.”

While Apple is the dominant vendor of music, the movie-rental and sales business is much more competitive. Apple faces competition from brick-and-mortar stores like Wal-Mart and Blockbuster, as well as Netflix — which rents physical DVDs and streams movies online — and Amazon.com.

HAVANA - Cubans are getting wired. Computers went on sale to the general public on the communist island on Friday and potential consumers were lining up outside store windows to gawk and consider buying.

President Raul Castro’s government had authorized the sale of personal computers to average Cubans more than a month ago, but they were not made available until Friday.

Computer sales are the latest of a series of measures Castro has taken to make life easier for ordinary Cubans.

The new government also has erased bans on cell phones and luxury hotel room rentals, and has made it easier for state workers to own homes they once rented as part of their jobs. It also is letting more private farmers and cooperatives take a crack at putting fallow government land to better use.

Servers use only a small percentage of their capacities to store data or run applications. Virtualization technology allows multiple applications to run side by side on the same machine. This allows companies to consolidate as many as 20 servers into one machine that could be running databases, e-commerce applications, and a Web server simultaneously.

The return on investment is clear just from hardware costs and lower electrical costs (an estimated 2.5 percent of all U.S. power consumption is for data centers). At the same time, virtualization allows new servers to be put into a production environment very quickly, helping to realize savings on time and manpower.

But virtualized environments face the same threats as physical environments, plus some unique challenges. Jason Yuan, group manager for product management at security firm McAfee, pointed out that companies looking to realize cost savings by storing data virtually need to be aware of these risks.

Where the Trouble Lies

“One of the benefits of virtualization is being able to create a disaster-recovery backup,” Yuan said. In fact, creating a backup can be done with nothing more than a right-click of the mouse. The backup image is typically stored offline on network-attached storage (NAS) or a storage-area network (SAN) until it's needed, then it's plugged directly into the production environment. That's where trouble lies.

“On the day of the backup there might not be a vulnerability, but six months later there may be some vulnerability that was uncovered in that operating environment or the applications that are running,” Yuan explained. If that happens, the network becomes attackable the moment it's brought online. Yuan has seen it happen; a backup that had a vulnerability that didn't exist three months earlier was brought online, and was immediately infected by a worm that shut down thousands of machines.

“Virtualization requires the same security as a physical system,” Yuan said, including antivirus, intrusion-protection and intrusion-detection systems. It also poses some unique threats. For example, the virtualization application itself is software that can be attacked. “Last year, the number of vulnerabilities associated with the virtualization environment doubled compared to 2006,” Yuan noted.

Protection Possibilities

So, before moving precious data into a virtual environment, take a look at the protection available. McAfee, for example, recently announced a host of products and services that address security issues in the virtualized environment. It's embedding VMSafe, a set of APIs from virtualization giant VMware, into its security offerings. Yuan said that will allow McAfee to provide security “underneath” the operating environment, which will in turn improve monitoring and protection capabilities.

McAfee has also built a new Email and Web Security Virtual Appliance for the VMware platform to better protect virtualized environments while giving organizations the same cost benefits as other virtualized applications. Later this year, McAfee will launch a product that will open offline images and ensure they are protected before being put into the production environment.

Yuan said McAfee is also working to integrate its other offerings, such as encryption and data-loss prevention, into the virtualized environment. IntruShield, a network-based intrusion-prevention solution, is already effective against VMWare attacks, he said.

McAfee also announced an update of its virtual infrastructure security assessment service, McAfee Foundstone Professional Services. “It's a risk-assessment service for anyone who wants to perform a virtualized deployment,” Yuan said. The technology-agnostic service has already been working with Fortune 500 companies and is aggregating best-practices tips into the updated service, Yuan said.

NEW YORK - Entertainment company Viacom Inc. reported a 33 percent rise in first-quarter earnings Friday, lifted by stronger sales of the “Rock Band” video game.

The company, which is controlled by billionaire Sumner Redstone and owns MTV, BET, Nickelodeon and the Paramount movie studio, earned $270 million, or 42 cents per share, in the first three months of the year, up from $203 million, or 29 cents per share, in the same period a year ago.

Excluding an investment write-down, earnings were 44 cents a share, ahead of the 41 cents per share predicted by analysts polled by Thomson Financial. The year-ago earnings were equivalent to 34 cents excluding a restructuring charge.

Revenues rose 15 percent to $3.12 billion from $2.72 billion.

Higher sales of “Rock Band” and a 22 percent gain in home video revenues outweighed a 7 percent decline at the box office. Advertising revenues rose 8 percent on gains at the cable networks Nickelodeon, Comedy Central and TV Land.

Profits from media networks rose 15 percent, or 6 percent excluding the effect of a restructuring charge a year ago.

Viacom’s movie and TV production business narrowed its loss to $63 million from $108 million, as a 12 percent gain in revenues was offset by 7 percent higher expenses, largely from recognizing movie production costs.

Viacom split off from former sister company CBS Corp. two years ago, but both companies are still controlled by Redstone.

Viacom confirmed its long-term forecast of low double-digit annual growth in earnings per share from 2008 through 2010.

NEW YORK (Reuters) - Viacom Inc (VIAb.N) said on Friday its first quarter net profit rose 33 percent on strong sales of “Rock Band” video game and higher advertising revenue at MTV Networks.

The New York-based owner of Nickelodeon and Paramount movie studios said its first quarter profit rose to $270 million, or 42 cents per share, from $203 million, or a 29 cents per share a year earlier.

Revenue rose 15 percent to $3.12 billion.

Excluding a 2 cents per share non-cash impairment charge on a minority investment, it posted a profit per share of 44 cents, the company said.

Shares of Viacom have slipped 13 percent since the beginning of the year as investors have bidded the sector lower on concerns the credit crisis will lead to an advertising recession.

(Reporting by Kenneth Li; Editing by Derek Caney)

Critically acclaimed video game Grand Theft Auto (GTA) IV is on course to beat the record for highest first week sales of any video game.

The title sold a record 609,000 copies on its first day of release, generating an estimated ?24.4m ($48.5m).

The previous record holder was GTA: San Andreas, which sold 501,000 copies in 24 hours in October 2004.

But despite its success the game has been hit by reports of software problems and crashes on some consoles.

“The cut scene at the office is freezing up.. I get audio, but the video just freezes,” wrote one gamer on Sony’s PlayStation 3 forum.

The problem was originally thought to be confined to games running on the 60GB version of the PlayStation 3 sold in the US. However, other models running the game also seem to be affected.

In addition, gamers that have bought the version for the Xbox 360 have also reported problems.

“Is anyone else experiencing major freezing issues? I cant play the game for more than 10 mins without it freezing,” wrote one on the Xbox forums.

Record-breaker

Rockstar, the makers of the GTA series, has acknowledged the problem and is reportedly working on a fix.

The developer experienced similar problems in March when it launched another title, Bully, on the Xbox 360.

Rockstar eventually released a software patch to fix the problem.

The latest bout of crashes could cast a shadow over the record-breaking GTA IV title.

However, despite the problems, reviews have been almost been unanimous in their praise.

The game currently has an average review score of 98.7%, according to Gamerankings.com, which amalgamates reviews from all publications.

UK-based games website Eurogamer called it “game of the year” and handed it a 10 out of 10 review score.

The title cost approximately $100m to make but could quickly recoup the costs.

According to Chart Track it not only recorded the highest sales for any game in its first 24 hours, it also set new records for first day sales for any game on both the PS3 and the Xbox.

The title smashed the PS3 record by nearly 200,000 copies. Previous record holder Gran Turismo 5: Prologue sold just 80,000 copies.

However, it was a closer run race on the Xbox 360. Microsoft’s Halo 3 had previously notched up first day figures of 266,000 compared to GTA’s recorded 335,000.

Rockstar will find out on Tuesday whether the title will also clinch records for first week sales.