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Mothers Against Drunk Driving, founded in 1980 to combat drunk driving, has urged the Entertainment Software Ratings Board (ESRB) to raise the rating for Grand Theft Auto IV from Mature (17+) to Adults-Only. MADD notes that GTA IV contains a module that allows players to simulate driving drunk.

“Each year nearly 13,500 people die in drunk-driving crashes and another half a million are injured in alcohol-related traffic crashes,” MADD said. “Drunk driving is not a game and it is not a joke. Drunk driving is a choice, a violent crime and it is also 100 percent preventable.”

MADD also wants the game's manufacturers, Rockstar North and its parent Take-Two, to consider halting distribution of the game, “if not out of responsibility to society, then out of respect for the millions of victims/survivors of drunk driving.”

No Halt Likely

It's highly unlikely that Take-Two and Rockstar North will pull the game. Despite some reports of technical difficulties, GTA IV is shattering sales records. The Entertainment Leisure Software Publishers' Association reported Thursday that GTA IV sold more than 600,000 copies in its first 24 hours in the United Kingdom, a full 20 percent above the record set by Grand Theft: San Andreas in 2004.

In a statement to the Associated Press on Wednesday, Rockstar North dismissed the suggestion that the drunk-driving module would affect player behavior in the real world.

“We have a great deal of respect for MADD's mission,” the company said, “but we believe the mature audience for Grand Theft Auto IV is more than sophisticated enough to understand the game's content.” The company went on to say that GTA IV should not be judged “by a small aspect of the game.”

Economic Impact of ESRB Ratings

The line between a Mature (17+) and an Adults-Only (AO) rating may not be much wider than a G-string, but it can mean millions of dollars for a video-game manufacturer. Both Sony and Microsoft will not allow AO games on their PlayStation and Xbox consoles, and virtually all the major retailers refuse to carry AO games. From a marketing perspective, the net effect of an AO rating is essentially the same as banning the game outright.

According to the Web site for the ESRB, GTA IV's “Mature (17+)” rating was based on the following content: “Intense Violence, Blood, Strong Language, Strong Sexual Content, Partial Nudity, Use of Drugs and Alcohol.”

By contrast, the ESRB slapped an AO rating on Take-Two's previous Grand Theft release, San Andreas, due to its “Blood and Gore, Intense Violence, Nudity, Strong Language, Strong Sexual Content, Use of Drugs.”

That decision, driven in part by criticism from Sen. Hillary Clinton, was controversial because the “strong sexual content” was only visible after applying a third-party modification called “Hot Coffee.” However, since the ratings change came some weeks after the game's release, it did not materially affect its sales figures.

In its continuing efforts to build support for its OpenStorage system, Sun Microsystems announced that it will provide new software tools and expanded professional support to assist developers in building open-source storage solutions. With the new resources, Sun estimates the average developer will be able to set up an OpenSolaris server is about 10 minutes.

“This is one of the biggest revolutions to happen in computing in 20 years,” said John Fowler, executive vice president of Sun Microsystems, on a town-hall-style webcast hosted on the Sun Open Storage Web site. What is occurring, Fowler said, is a major shift from proprietary storage systems to open-source technologies.

Giving Away Software and Knowledge

The announcement heralds an expansion of the OpenStorage program that Sun launched in April 2007, when the company first announced that it was donating storage software to the OpenSolaris project. “By contributing storage-related code to the OpenSolaris community,” Nigel Dessau, a Sun senior vice president, said at the time, “Sun makes it easier than ever for customers to develop storage solutions that meet their needs.”

The company is also offering developers how-to guides for building network attached storage (NAS) systems and OpenSolaris-based storage. The primary document, not surprisingly, is called “Building a OpenSolaris Storage Server,” and offers step-by-step instructions on using OpenSolaris for a variety of storage tasks.

The other guide is called “Building a Network-Attached Storage (NAS) Appliance,” again through the use of the OpenSolaris operating system. Both guides are available on the Sun Web site.

Although Sun promises that the how-to guides are simple and clear, the company is encouraging the development of other server storage applications by expanding its technical-support options. Developers can call to discuss a variety of storage-related questions, including how to work with OpenStorage systems or migrate data from proprietary systems. Sun is also expanding the scope of its online resources for developers interested in OpenStorage technology.

Will Free Software Sell Hardware?

The underlying question, of course, is how the expanded OpenStorage resources will benefit Sun. The most likely scenario is that by uncoupling storage software from the underlying hardware, Sun helps make it easier for organizations to migrate to its hardware. Servers are an important part of Sun's market, and the company clearly hopes developers will purchase Sun x86 servers — including the company's flagship 48-drive Sunfire x4500 “Thumper” storage server– to handle storage needs.

However, the company says its OpenStorage software will run on any server hardware. By switching to the OpenStorage system, Sun claims developers and organizations can reduce server storage costs as much as 90 percent.

In an interview with eWeek, Fowler said the work of the OpenStorage community is revolutionizing server storage and its associated costs. “The use of open platforms,” Fowler said, “allows developers to repurpose and reuse hardware through the simple addition of new software — something not offered by proprietary solutions.”

AT&T will launch its mobile television service on Sunday, behind schedule and nearly a year after competitor Verizon Wireless began offering broadcast TV services.

AT&T's Mobile TV will only be available on two high-end phones, LG's touch-screen Vu and Samsung's Access. The Vu costs US$399.99 and the Access $299.99, although consumers can get a $100 mail-in rebate. Both require two-year service plans.

AT&T had planned to launch Mobile TV by the end of last year. The service will be available in 58 markets, AT&T said.

Much information on Mobile TV was already released at the CTIA Wireless trade show in Las Vegas in March. But AT&T has revealed pricing, which is in the same range as Verizon's service.

Mobile TV packages start at $13 per month for four channels: CBS Mobile, Fox Mobile, NBC 2Go and NBC News 2Go. Next is a $15-a-month deal for the “basic” package with more channels and $30 for the “plus” service, which includes unlimited TV watching and mobile Web browsing.

AT&T's pricing is close to Verizon's, which offers a limited package for $13 per month, a eight-channel deal for $15 and a $25-a-month package that throws in unlimited air time, e-mail and basic video clips.

All told, AT&T's Mobile TV encompasses 150 simulcast or time-shifted programs from CNN, ESPN, Comedy Central, CBS, NBC, Nickelodeon and PIX, part of Sony Pictures Television, among others.

Like Verizon, AT&T is employing technology from MediaFLO USA, part of Qualcomm, to deliver the service. MediaFLO broadcasts the programming on a network separate from AT&T's cellular network, using parts of the unused television broadcast spectrum.

LG's Vu has a music player, a 2.0-megapixel camera and Bluetooth. Samsung's Access has an internal antenna for TV reception, a camera, external stereo speakers and stereo Bluetooth.

Verizon launched its V Cast Mobile TV service in March 2007. The service is compatible with four handsets: Samsung's SCH-U620, LG's VX9400 and Voyager and Motorola's z6tv.

LOS ANGELES (Reuters) - Players of the popular “Grand Theft Auto” video game series have always reveled in its unique blend of beatings, shootings and vehicular mayhem.

With “Grand Theft Auto 4,” they are taking the carnage online, which may dethrone first-person shooters like “Halo 3″ and “Call of Duty 4″ from the top ranks of the popular Xbox Live service.

Only a few non-shooter games have ever sat at the top of the list of most-played games on the service, which debuted in 2002 and is viewed by many gamers as primarily the domain of shooter enthusiasts.

“Grand Theft Auto 4″ went on sale Tuesday for the Xbox 360 and Sony's Playstation 3. Critics have raved about the online multiplayer options in the game, calling it surprisingly robust for a series that has until now been exclusively a solo experience.

Up to 16 players can participate in 15 different online game types, ranging from cooperative play to cops-and-robbers team matches to free-for-alls.

“The multiplayer in this game is so well implemented that I can't imagine anyone owning a copy without trying to play it on Xbox Live,” said Aaron Greenberg, the director of product management for Xbox 360 and Xbox Live.

“GTA is unique because it appeals to such a large audience. It will likely be the best-selling game launched all year and we expect it will drive a lot of new members to Xbox Live.”

Greenberg says he wouldn't be surprised to see the game take the top spot on Live, something that would be rare but not without precedent.

Another open-world criminal action game, “Saint's Row” from THQ, also briefly held the top spot in 2006 while Microsoft's “Crackdown” rose to the number-two spot early last year.

But those games enjoyed only brief reigns atop the charts, while “Grand Theft Auto 4″ may enjoy long-term dominance.

The game is expected to be the biggest entertainment event of the year, with first-week sales forecast to be up to $400 million, eclipsing those of last year's “Halo 3.”

“This has the capabilities of being more popular online than 'Halo 3',” said IDC analyst Billy Pidgeon.

Pidgeon said he went online the night of the game's release and was surprised to find almost all of his friends playing in various online modes before they'd even had a chance to dive into the epic single-player story.

“I think the console, even more so than the PC, has the potential to have lots of different types of games be popular online,” Pidgeon said.

“GTA is an important piece of that. It can lead the way online for a large contingent of players who don't play first-person shooters.”

Pidgeon says “Grand Theft Auto 4″ is a game that bridges generations of gamers, appealing to older players who sat alone playing titles like the earlier “Grand Theft Auto” installments, and younger ones who often buy games mainly to play online with friends.

Michael Pachter, an analyst with Wedbush Morgan, estimates that only 40 percent of Xbox 360 owners routinely play online.

“This one definitely has more for everybody than any previous game,” Pachter said.

It is billed as the “one and only Tablet Mac.” But the cleverly designed Modbook I've been testing is not from Apple. The portable, slate-style computer is engineered by an El Segundo, Calif., start-up called Axiotron.

Apple, at least for now, seems to be looking the other way.

Is Apple going soft? One of the reasons often given for Apple's success is that the company closely guards its own hardware and software. Apple CEO Steve Jobs pulled the plug on the Macintosh “clone” business several years ago.

Third-party computer makers are not permitted to load Mac OS X software on their machines, though not always for lack of trying. South Florida upstart Psystar recently started peddling a $400 desktop it says can run OS X Leopard.

It turns out Modbook is actually an Apple computer after all. Axiotron took an off-the-shelf MacBook notebook, deep-sixed the keyboard and display and slapped on its own converter kit. The result is a modified machine that, in lieu of a mouse and keyboard, lets you draw or write with a special pen.

This isn't exactly a mainstream computer, especially without that keyboard. Modbooks are expensive, too - systems start at $2,279, nearly a $1,200 premium compared with a basic MacBook. And they are available only in the USA through an online Mac dealer called Other World Computing.

For much of this decade, Microsoft has been the one - via its Windows-based Tablet PCs - trying to convince the public that the pen is sometimes mightier than the keyboard.

But Tablet PCs (generally not cheap and manufactured by most of the usual hardware suspects) haven't exactly made a smash. Research firm IDC says only about 3.2 million tablet computers shipped worldwide in 2007, representing less than 3% of all portable computers shipped. IDC expects just over 7% by 2011.

So Axiotron's German-born co-founder and CEO, Andreas Haas, a former Apple employee, figures Apple has been reluctant to pour its own resources into a Mac tablet.

In building Modbook - because he wanted a Mac tablet - Haas insists he's playing “within the rules.” Axiotron has said Modbook was “authorized” by Apple through the obscure Proprietary Solution Provider program, a point hammered home in Axiotron's promotional materials.

Although Apple won't comment directly, Axiotron does not appear to have its complete blessing. There's no Apple warranty for Modbook. You must get it serviced (under its own one-year warranty) through an Axiotron authorized dealer, not in Apple Stores.

A closer look at Modbook

The dramatic makeover that turns a MacBook into a Modbook eliminates the keyboard and MacBook screen. Post-surgery, the screen is replaced by an LCD digitizer display and pen from a company called Wacom, which also makes external devices that add tablet capabilities to regular Apple machines.

It's nicely designed, and the scratch-resistant machine has the look and feel of an Apple pedigree. My test unit actually arrived in a regular MacBook box.

Here's how a MacBook becomes a Modbook:

USA TODAY technology reporters Ed Baig and Jefferson Graham hold a lively debate every week on the most interesting products and industry news. Visit iTunes to download and subscribe to their podcast. You can also e-mail your questions and they may be answered in a future show.

About Ed and Jeff:

Edward C. Baig is the Personal Tech columnist for USA TODAY's Money section, reviewing the latest gizmos, gadgets and consumer tech trends. He joined USA TODAY in 1999, after stints at Fortune, US News & World Report, and Business Week. He is the author of the recently released Macs for Dummies, and lives in New Jersey with his wife and daughter.

Jefferson Graham covers technology for USA TODAY's Money section, specializing in digital media, search and gadgetry. After stints at The Hollywood Reporter and Entertainment Tonight, Graham joined USA TODAY in 1984, covering entertainment. He switched to tech in 2000. Graham is also the author or co-author of nine books, including Aaron Spelling: A Prime-Time Life, with the late TV legend and Vegas: Live and In Person. He lives in the Los Angeles area with his wife and son.

LONDON (Reuters) - “Grand Theft Auto IV,” the gangster-themed computer game that earned both critical claim and strong criticism, broke first day sales records in Britain, according to an industry body's initial estimates on Thursday.

The Entertainment Retailers Association, which represents 5,000 stores selling games, music and films, said the game — published by Take-Two Interactive Software Inc (TTWO.O) — sold about 609,000 copies on Tuesday.

That beats the previous record held by an earlier title in the same series, “Grand Theft Auto: San Andreas,” which sold 501,000 copies on October 29, 2004.

“The past 24 hours have been like it's Christmas all over again for our members,” ERA Director Kim Bayley said in a statement. “GTA IV is a phenomenon.”

The game centers on an Eastern European immigrant who deals drugs, shoots police and beats up prostitutes after falling in with a crime syndicate.

Its release was one of the most hotly anticipated in the gaming world in years. Fans queued outside shops around the world to be the among the first to get a copy.

The association said the 40-pound ($79.52) game had eclipsed big releases in the film and music industry.

The PlayStation 3 version of the game scored a perfect 100 in reviews, while the Xbox 360 title achieved a 99, according to Metacritic, an aggregator of gaming reviews.

However, one parents' group in the United States described it as “crude, crass, disgusting and violent.”

Last week's biggest selling DVD was Will Smith's science fiction thriller “I Am Legend,” with 450,000 copies sold in Britain, the ERA said.

The top selling album was indie band The Last Shadow Puppets' “The Age of the Understatement,” which sold 51,000 copies.

(Reporting by Peter Griffiths; editing by Steve Addison and Paul Casciato)

Infogrames Entertainment plans to buy the rest of beleaguered video games pioneer Atari for US$11 million, the companies said Wednesday.

Infogrames, based in Lyon, France, owns 51.4 percent of Atari's stock. The merger will give Atari shareholders $1.68 per share in cash.

The deal must be approved by shareholders. Atari plans to call a special meeting on the merger after July, the companies said. However, since Infogrames owns a majority of shares, it could push the deal forward without the approval of Atari's current shareholders.

Infogrames said the merger will allow it to have more control over restructuring Atari to become a bigger player in the North American market. It will also loan Atari $20 million to keep its operations going until the deal is complete.

Atari dominated the video game console market in the late 1970s and early 1980s with classic games such as Pong, Asteroids and Space Invaders. But game and console makers such as Nintendo and Sega later stole Atari's crown. The company never fully recovered.

In May 2007, Atari said it would cut its workforce by 20 percent and spend between $800,000 and $1.1 million on restructuring the company.

Since last October, Infogrames has been working with Atari to stabilize and focus its distribution efforts. The Atari Group, which operates in the U.S., Europe and Asia, produces games such as Alone in the Dark, V-Rally, Test Drive, Backyard and licenses others such as Dragon Ball Z.

Those games are produced for a variety of platforms, including Sony's PSP and PlayStations 2 and 3, Microsoft's Xbox 360 and Nintendo's DS, Wii and GameBoy Advance.

In March, Jim Wilson, a video-game industry veteran, was appointed as Atari's CEO. Wilson most recently worked as executive vice president and general manager of Sony Wonder, part of Sony BMG's home entertainment business.

Infogrames has owned the Atari name since 2001, and it has been releasing games under the Atari moniker since then.

Maggie Shiels
Technology reporter, BBC News, San Francisco

A rare glimpse of the future was unveiled by Xerox at its famed Palo Alto Research Centre (Xerox Parc).

On show were a handful of innovations including re-usable paper, environmentally friendly plastic, solar power, water filtering and a cell detection method that could help save lives.

Sophie Vandebroek, chief technology officer at Parc, told BBC News: “I think it is extremely critical to continuously come up with innovative ideas and work with your partners to turn them into innovations that the customers of the world can benefit from.

“If you stand still you become obsolete.”

Xerox along with commercial partners, universities and the government spends $1.5bn (?754m) on research and development at Parc and other research centres around the world.

Ms Vandebroek said this was just the tip of the iceberg and that she found it hard to choose just one project as a favourite to show journalists.

“It’s like picking between your children,” she said.

“We picked 10 out of many more projects that are happening in the world today. The ones we have chosen today are among the newest, that are important to our customers and critical to the future of Xerox and they really enable a sustainable world. So that is really what Xerox and Parc is all about.”

Parc is something of a shrine to innovation. Over the years it has given us ethernet, laser printing and pioneered the idea of ubiquitous computing. Today Xerox is hoping some of these innovations will have just as great an impact on our world and its bank balance.

RARE CELL DETECTION

In America 1500 women every year miscarry after undergoing amniocentesis - a test that tries to spot genetic abnormalities in a child while still in the womb.

In the next two to four years scientists at Parc, along with colleagues at the Scripps Research Institute, believe they could replace amniocentesis with a simple blood test given when a foetus is between 8 to 12 weeks old.

Dr Richard Bruce said the ability to locate rare blood cells was done by combining laser techniques with a bundle of optical fibres that can accurately find circulating tumour cells and examine them with a high resolution digital microscope.

Their Fiber Array Scanning Technology is 1,000 times faster than digital microscopy, the current gold standard.

Dr Bruce labels blood with tiny markers and runs a laser over them to give off a fluorescent light. The different colours given off reveal what types of cancer is lurking in the blood.

“This has the potential to be ground breaking and more importantly save lives.”

Dr Bruce has also been using the technique to detect breast and lung cancer.

ERASABLE PAPER

Although Xerox is a company largely built around printing and copying, some of its researchers are looking at ways to help people use less paper.

Researchers Paul Smith and Eric Shrader had green thoughts in mind when they came up with the idea of paper that erases itself completely after 24 hours.

Xerox reesearch suggests that upwards of 40% of printed documents are used only once.

It’s estimated that 15.2 trillion pages of paper are printed worldwide and Xerox predicts the figure will grow by 30% in the next 10 years.

Said Mr Shrader: “The problem is getting a lot worse and its simply because people love paper.”

Erasable paper is coated with photosensitive chemicals that turn dark when hit with a UV light.

The printer that goes hand in hand with it does not use toner or ink - instead light prints the images.

Mr Shrader said that after 24 hours whatever was printed on the paper disappears. the paper can be reused up to 100 times.

PANEL PLANS

Xerox is also working on another green project in partnership with Californian firm SolFocus to make solar panels smaller in size thanks to optics technology from laser printers.

Parc scientist Nitin Parekh said: “The individual concentrators here have been shrunk down and the whole thing has been moulded out of glass.”

He said that although the solar panels were much smaller they converted significantly more sunlight into electricity. They are also more durable, safer to operate and cheaper to manufacture.

SPIRAL CLEANING

Xerox has drawn on technology it developed to move tiny particles of copy toner around for use in its spiral water filter.

Instead of transferring flush water through a series of tanks where the detritus slowly settles out, the device sends it through a spiral channel.

Centrifugal force moves the heavier particles to the outside wall of the channel while clean water hugs the inside. A fork at the end of the tube splits it into clean and dirty streams.

By the end of the process, said Mr Parekh said: “There is a small stream of water with the particles in it and 90 per cent of the water is clean.”

While this filter can clean out bacteria and other gunk it does not eradicate viruses.

The main beneficiary of this technology could be water treatment facilities that can reduce the amount of land they need because the process does away with several steps in conventional water filtering. Mr Parekh said other benefits included a reduction in chemical costs and usage by 50% as well as lower energy requirements.

GREENER PLASTIC

Plastic is one of the great inventions of the 20th century but getting rid of it is a huge environmental headache.

Fuji Xerox thinks it has the answer with a biomass plastic with more than 30% of which is made from plant material. This corn based product means carbon dioxide emissions almost 16% lower compared to oil based plastic.

At the moment though it is three times more expensive than oil based plastic. But, said Michiaki Yasuno, Xerox has been using it in some of its products since November 2007.

“The final goal,” he said “is to have everything made from biomass plastic with increased production reducing costs.”

3D PRINT PREVIEW

This development is aimed at making life easier for those who have to print large numbers of reports or other documents.

Rob Rolleston’s vision is to take the what-you-see-is-what-you-get (WYSIWYG) aspects of word processors to give people a better sense of what a printed page will look like.

The software he has developed produces a 3D view of a document so it can be viewed before being printed or ordered. It can be looked at from all angles with various binders, colours, thickness of paper and sizes.

The software also lets authors create and personalise everything from origami type invites to gift boxes and cards.

Mr Rolleston sees it as being a boon for people who do a lot of self publishing.

By Geoff Adams-Spink
Age & disability correspondent, BBC News website

A young woman from Sheffield has turned a GCSE coursework project into an award-winning stair-climbing device for older and disabled people.

Ruth Amos has launched her StairSteady handrail at Naidex 2008 - the annual disability exhibition in Birmingham.

She told BBC News that she was inspired to create the device for the father of one of her teachers who had had a stroke.

She won an award for her idea and has now set up a company to sell it.

The StairSteady is a horizontal rail at 90 degrees to the wall or banister that people can hold on to as they go up or down stairs.

A friction device inside the handrail enables the user to move it up or down but it locks when weight is applied in order to give added support.

Ms Amos says her invention will enable people who have difficulty with stairs to remain active - something that she says is not the case when a stair lift is fitted.

“Our product will fit any width of stairs and it’s also low-cost,” she said.

The device will be on sale for ?329.00 plus the cost of fitting.

“You have to have it fitted because of the safety requirements and the weight that it holds,” Ms Amos explained.

The StairSteady was designed as part of her GCSE coursework two years ago.

“It was initially for my teacher’s father who’d had a stroke - we decided that we wanted to design something to help him because he’d been told to keep active but he wasn’t able to.”

The invention was then entered for the Young Engineer for Britain competition and won first prize.

Since then - encouraged by her family - Ms Amos set up a company to market her product which had its launch at Naidex 2008 at the NEC in Birmingham.

She says that she would like to go to university to study engineering but that she has spent most of the money saved up for her studies on hiring a stand at Naidex.

“I’m taking a couple of years out to run the product first.”

The StairSteady is now being assessed for potential outdoor use as well.

The bar pivots vertically when not in use and the only setting in which it cannot be used is spiral staircases.

Asked about possible future projects, Ms Amos says her abiding philosophy is to keep things simple.

“I think there are always ways to improve things and they’re not always the most complicated ways.”

Naidex 2008 is at the National Exhibition Centre in Birmingham from April 29 - May 1.